Popomomo, Spring 2012 collection
The essence of comfort is captured in the spring-summer 2012 collection of Popomomo. Simple lines, muted colors, photogram prints and much-appreciated twists at the back make this collection an absolute summer breeze. Founder Lizz Wasserman, based in L.A., uses sustainable fabrics exclusively and was inspired by Lake Michigan for her latest collection. And I dare say that this is her best one to date. My favorite item: the gray dress at the very end of this post.